Creating Creative Content

we’re so scared of things that we can’t quantify and we can’t replicate and I think unfortunately too many companies and people and teams are have bought into this template mentality I want to see what other companies do but you’re not that company your customers are different your path is different your story’s different and so the best way to think about creativity is how can we challenge our own assumptions how can we flip the expectations that we have our customers have upside down to delight and surprise because I think attention flatlines after a while and people want more and the way to do that is to go to places where your competitors aren’t that’s where the good stuff is the scary stuff if it scares you you’re doing it right so creativity to me demands that we actually let ideas breathe and so that means that we have to like flip convention upside down and we have to do the things that we’re told but we don’t do that here and that’s exactly why we need to go and do those things


Xem them studio chup anh san pham tai day :

I think one of the biggest misconceptions is that content marketers are responsible for all the stories and marketing has to come up with all the stories no it doesn’t the best stories don’t live in the c-suite and they don’t live with marketing I know shocking right they live with customers and live with partners they live with you know who says you can’t put a story out there a start a story and let your customers finish the story and create that with you and I think sometimes brand guidelines that we need them can be a crutch so you got to make teams feel like they can take risks and that means that teams and team managers and culture have to have a I have your back attitude and I think companies have to start not just with you know exercises and and thinking differently and that’s important they have to start with culture and taking this yes and let’s experiment attitude and make it safe for people to take risks reward the learning if all we do is reward the outcomes we’re gonna get people going for the easy safe check boxes but if you rewarded teams for taking risks or imagine if you rewarded teams for how many ideas they generated not how many viable ideas but how many ideas where you rewarded them for breaking silos and working with other departments to create new stories you would see more of that behavior if you reinforced it become a learning organization and an organization committed to curiosity we have to let go we have to trust teams and this is where trust comes in why it’s so important have a culture that has your back Xem them san go tu nhien va nhung dieu can biet .

  Transforming Demand Generation

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